Email Clients each have their own individual methods for identifying spam/junk emails & filtering them to those kinds of folders.
FellowshipOne does not have control of these but there are a few things you can do to avoid common filtering to spam. When composing the email, try to avoid doing the following:
- Using phrases like “Click here!” or “Once in a lifetime opportunity!”
- Excessive use of exclamation points
- Using all caps, specifically in the subject line
- Using brightly colored font
- Pasting content created in programs such as Microsoft Word
- An email using a single HTML image
- Using the word “test” in the subject line
- Sending to stale lists. Permission generally goes stale within about 6 months, so if your subscribers haven’t heard from you within that timeframe, you’ll need to reconfirm your list
Note: The code within Microsoft Word does not translate exactly & as such email clients view it as Spam. For more information & a workaround, click here.
Updated